This was the first approach to cooking that managed to retain all of nature’s whole food nutrients in a meal while heating it. Truth be told, although the pair didn’t know it yet, their invention was also the first handmade “eco-friendly” cookware in America. They named their product Kitchen Craft.
Shortly after its invention, production of this new innovation in food preparation began. With the lack of retail stores in rural America, the brothers chose to sell the miracle device through in-home demonstrations.
Kitchen Craft’s success was so overwhelming they were joined by a team of investors, rented a button factory situated on the west bend of the Milwaukee River, and started America’s first waterless cookware manufacturing facility. They gave it a simple
monicker— the West Bend Aluminum Company.
1970s and beyond
Over the years, through countless trials and tribulations, Dave mastered the sales career. He eventually became the West Bend Company’s largest cookware distributor in the world. He hired thousands of college students to sell cookware to single girls for their hope chests and created a cooking demonstration that is still performed at over 3,000 events in America to this day.
Unfortunately, in 2003 the West Bend Housewares Company (formerly West Bend Company) who manufactured the retail cookware and tabletop appliances Dave had known and trusted throughout his career, sold their name to an importing company. Hundreds of Americans lost their jobs, and all appliance manufacturing was outsourced to China.
Does our cookware cost more? You bet, and it is well worth it! The quality is second to none. The craftsmen that perform the 61 hand-operated steps required to make the world’s finest cookware are the best in the industry and take great pride in every step.
When the foreign made dot coms become dot gone and their phones are disconnected, this 115-year-old American manufacturing company will still be there to give you the security and service you deserve.
“The bitterness of poor quality remains long after the sweetness of low prices are forgotten.” – Benjamin Franklin
Please read the countless reviews from our valued customers and rest in the security that you’ve invested wisely. Know that you’ve supported an American owned and operated company.
Including our suppliers, we have identified over 9,000 American families who have a job because you bought this American-made cookware. Thank you from all of us!
Know that should our country ever go to war again to defend our liberties and freedom, Americraft would readily do our part. Our company proudly supports the men and women who defend America’s freedom and way of life, preserving the principles our forefathers fought and died for.
This is not the land of the free and the home of the brave. This land is free because of the brave. How many of us were more patriotic on 9/11 than we were on 9/10? Let us not ever forget again.
Thank you from all of us who have a job…because you bought American-made cookware.
Dave and Bryan Hurley